US domestic corporate fundraising is important, but it can be daunting in its complexity.
Companies can give to nonprofits in so many ways, whether it is through direct giving, a corporate foundation, a matching gift program, or volunteerism.
Corporations have different needs, and diverse ways in which they want to fulfill their corporate mission. A single cookie-cutter approach won’t be the best way to engage a company, whether you are looking for a sponsorship or donation.
Learn new ways to view the corporate donor relationship and how research can help when you purchase
In Good Company: A Guide to Corporate Fundraising
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